With homecoming season in full swing and an HBCU alumna making history on the presidential ticket, there’s a lot of buzz around Historically Black Colleges and Universities right now. Here at HBCU Leggings, we’re all about celebrating these incredible institutions, and it’s important to understand why they matter. Did you know that one in four Black graduates received their degree from an HBCU? In a recent study by Dr. Janelle L. Williams, we take a closer look at what draws many Black students to choose HBCUs over other schools. The research highlights five key factors—alumni influence, cost, cultural identity, legacy, and location—that shape their decisions. Let’s dive into these themes and see why HBCUs continue to resonate so deeply with students.
Alumni Influence
One of the most compelling factors driving students to choose HBCUs is the incredible influence of alumni. In Janelle L. Williams’ research, she found that “alumni influence was the most significant theme appearing in 100% of the responses.” That’s right—every single student surveyed highlighted the impact that alumni had on their college choice, underscoring just how important these connections are.
Think about it: when you have a parent, teacher, or mentor who has walked the halls of an HBCU, it creates a powerful bond. These role models often share their own stories, their challenges, and their triumphs, making the prospect of attending an HBCU feel like a natural next step. Students are inspired by their experiences, and that inspiration often turns into a desire to follow in those footsteps. When they see someone they know and admire thrive in a space that has shaped their lives, it sparks hope and ambition.
As students embark on their educational journeys, the encouragement and mentorship they receive from alumni can make all the difference. The knowledge that they are not alone—that they are part of a long tradition of excellence—fuels their passion and determination.
Cost
Let’s be real—cost is a significant factor in any college decision, and when it comes to choosing an HBCU, affordability can be a game-changer. Janelle L. Williams’ research underscores just how important this aspect is for students and their families. Many students are drawn to HBCUs not only for their rich culture and history but also for their competitive financial aid packages. These institutions often offer lower tuition rates compared to predominantly white institutions (PWIs), making them a smart choice for those looking to minimize student debt.
Take the experience of one student who shared, “When Cheyney sent my financial package, I only had to pay $750 out of pocket each semester after a partial scholarship and financial aid. So it made the most financial sense to go to Cheyney.” Can you imagine the relief of knowing that college is not going to break the bank? For many families, these financial considerations are not just numbers on a page; they represent the possibility of education without the heavy burden of crippling debt.
By choosing an HBCU, students are not only investing in their education but also becoming part of a community that believes in the power of accessible learning. They’re making a choice that honors their financial well-being while allowing them to thrive academically and personally. After all, education should be a right, not a privilege—and HBCUs are committed to making that a reality.
North Carolina A&T/Greatest Homecoming on Earth via Rhino Times
Cultural Identity
Understanding and embracing cultural identity is crucial for many Black students when selecting a college. This isn’t just about finding a place to get an education; it’s about finding a community where they feel at home. As Williams emphasizes, students want “to fit in with people who understand what it is like to be in my skin.” This powerful desire to belong and connect with others who share similar experiences is a driving force behind the choice to attend an HBCU.
At HBCUs, that sense of community is not just a concept—it’s a vibrant reality. From the moment students step foot on campus, they are surrounded by peers, faculty, and staff who share their backgrounds, traditions, and values. This connection fosters an environment where students feel truly seen and celebrated for who they are. In classes, extracurricular activities, and social events, students engage in meaningful dialogues and experiences that reflect their unique heritage. It’s a space where they can express themselves without fear of judgment, to allowing them to explore their identity and develop their sense of self.
The cultural richness extends beyond just the student body. HBCUs often host events that celebrate their legacy and contributions to society – like Homecoming! The sense of community the camaraderie formed in these settings contributes to a strong sense of community that inspires students to continue the legacy well beyond graduation.
Legacy
For many students, the decision to attend an HBCU is influenced by family history as a tradition passed down through generations. As one participant in Williams’ research shared’?, “Most of the people, if not all of the people in my family who have degrees graduated from an HBCU. I knew I wanted to continue the tradition.” This sentiment expresses how deeply rooted the connection to HBCUs can be, as families celebrate their histories and collectively embrace the values these institutions represent.
Attending an HBCU is often seen as more than just a personal choice; it’s a way of honoring and continuing family legacies. Many students arrive on campus feeling a sense of duty to uphold the traditions established by their parents, grandparents, and other relatives. They come to understand that they are part of a larger narrative. This connection to legacy fosters a strong sense of belonging and reinforces family ties that stretch across generations.
Location
When it comes to choosing a college, location can be a significant factor—especially for students who wish to remain close to their families and communities. As Janelle Williams highlights in her research, “Location was a big factor in where I went to school.” For many students, the decision to attend an HBCU allows them to maintain those important connections while pursuing their educational journeys.
Imagine stepping onto a campus that feels familiar and welcoming, a place where the sights and sounds evoke childhood memories. For students, this local connection offers not just a sense of comfort but also essential support networks. Being close to home means having family and friends nearby who can provide emotional support, encouragement, and a sense of belonging, which is especially important during those challenging transition moments in college life. It’s comforting to know that you can return home for a weekend, share a home-cooked meal, or simply unwind in a familiar space.
Choosing a local HBCU can also have practical benefits. Students may find that they have access to lower living costs, such as commuting from home rather than paying for on-campus housing. This financial advantage can make a significant difference in their overall college expenses and helps ease the burden of student debt.
The HBCU Choice
The decision to attend an HBCU is often driven by powerful personal connections, a strong sense of cultural identity, financial considerations, a legacy of excellence, and the desire to stay close to home. Each of these factors contributes to a rich and transformative experience that empowers Black students on their educational journeys.
At HBCU Leggings, we embrace these values and honor the significance of HBCUs with through our apparel. When you wear HBCU Leggings, you’re not just showing your school spirit; you’re connecting with a community that celebrates resilience, achievement, and pride.
As you gear up for homecoming and reflect on the significance of being part of the HBCU family, remember that your choices today not only celebrate your personal journey but also help pave the way for future generations. Each piece of HBCU Leggings apparel serves as a reminder of the legacy you’re a part of, reinforcing the impact that HBCUs have on countless lives and the ongoing pursuit of education and empowerment.
Love and Leggings,
Bibi
ABOUT THE AUTHOR
Bibi Mama is a first generation Beninese-American actress born and raised in Mansfield, CT. Growing up she watched her father, an English professor and author, continue the Yoruba oral tradition through storytelling, which inspired her. She earned her B.F.A. from Howard University and recently finished her MFA at the Old Globe/University of San Diego MFA Graduate Acting Program.